So Bad It’s Good
I had one of those you-couldn’t-make-this-up-if-you-wanted-to moments earlier today when I saw this product. Not only is it the dumbest idea I’ve seen in a long time (can you say brain cancer?), they took it a step further and called it Cell-Mate, as in prison cellmates. Apparently they had a booth at CES. At first I was thinking, there is no way this makes money. But then I realized that it just might be so bad that it’s good.
Like Jones’ Big Ass Truck Rental and Storage. You can see Jones featured in his own commercial below.
So the lesson here, if there is one, is that if your product is mediocre or worse, you might just try to market it as ridiculous instead of trying to put lipstick on a pig.