Designing the Obvious


A friend of mine recommended this book (Designing the Obvious by Robert Hoekman) which I read today. It’s a book about how to make great websites (and avoid common mistakes).  If you haven’t read this book, it’s well worth a read.

A lot of what is written is, well, obvious, but so much of it is ignored (in that way it reminds me of Dale Carnegie’s How to Win Friends and Influence People).  And it’s not just for web designers or engineers.  If your business relies on the web and you’re a CEO or senior executive, you should read this book.

Hoekman describes lots of small but important attributes of well designed websites giving real world examples of websites you’re likely familiar with.