Environmentalism Goes Mainstream

DarlingcontractI saw this picture in an article about a German company signing a contract to produce wind energy in Africa and I just had to share.  What’s happened over the past few years is that, what used to be an industry driven by passion and personal motivation has turned into a huge financial opportunity.  As a result, it’s brought together two groups you never would have expected: tree huggers and Wall Street.

I suspect this odd-couple marriage of convenience is going to have a few bumps after the honeymoon period wears off.  I bet that there are a lot of projects that will be mis-managed due to inexperience and a lot of money will be invested and wasted.

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