Naming Your Company

I came across this how-to today.  Most startups go through several name changes, however if you followed this advice, that’s a lot less likely.  It’s basically a five step process:

  1. Set up constraints
  2. Schedule enough time
  3. Do "structured brainstorming"
  4. Be patient
  5. Test the name before finalizing

Read the full post, it’s worth it.