Warm Calling

Brad Feld posted about a company that sent him a video elevator pitch which he put on this blog.  It’s very well done.  There is also a site Vator.TV which helps manage video pitches ("Vator" is short for "Elevator").  This is a great way to turn a cold call into a warm one.  It is not intrusive, it is asynchronous and the fact that it is multi-media makes it so much richer than a phone call or an email.

I also like the fact that it has a built in "delivery receipt notification" as well as tracks to whom the note was forwarded and when it was watched.

Every company pitching for VC money should put together a video elevator pitch.