Brad Feld posted about a company that sent him a video elevator pitch which he put on this blog. It’s very well done. There is also a site Vator.TV which helps manage video pitches ("Vator" is short for "Elevator"). This is a great way to turn a cold call into a warm one. It is not intrusive, it is asynchronous and the fact that it is multi-media makes it so much richer than a phone call or an email.
I also like the fact that it has a built in "delivery receipt notification" as well as tracks to whom the note was forwarded and when it was watched.
Every company pitching for VC money should put together a video elevator pitch.